Plant Based Eggs. Zero Egg is an Israeli startup that creates a plant-based liquid egg alternative that tastes looks and functions like a real egg. JUST Egg Folded is a different format of the same product.
In the US the plant-based egg category is already worth 10 million with dollar sales of plant-based eggs growing 192 between 2018 and 2019 and 228 in the 2017 to 2019 period according to The Good Food Institute GFI a non-profit organisation that works to. So just last year it launched JUST Egg a plant-based egg packed with neat sustainable protein and scrambles and tastes like eggs. The egg is the worlds most eaten animal protein so we reimagined it.
This plant-based egg substitute gets its flavor from mung beans and yellow color from turmeric according to the company website.
But they were also never alive technically if unfertilized. JUST Egg Folded is a different format of the same product. So that puts eggs in a strange position because some people feel like they can eat eggs without necessarily taking a life. Its the easy choice for people who want to do good deliciously.
